ugg charm Nokia 6 unveiled as firms’s first new Android handset but you’ll only be able to buy one in China
Nokia 6 has a 5.5 inch screen wrapped in 2.5D Gorilla Glass, 64 GB of on board storage, a 16 megapixel rear camera and a 3,000 mAh battery. The smartphone is set to hit the market early this year for about $245, but the Finnish company is only releasing the device in China
THE NOKIA 6 HMD Globals Nokia 6 has 4GB RAM, 64GB of on board storage, which runs with the latest version of Android Nougat.
We have set ourselves a mission to deliver the best possible smartphone experience, with a beautiful premium design touch, to everyone, at every price point, said Juho Sarvikas, Chief Product Officer, HMD Global.
By building on true Nokia phone hallmarks of leading design and materials, an obsessive focus on the latest technology and solving real life issues, we believe we have a unique proposition for consumers.’
‘The Nokia 6 marks the first step on our journey, with more to come in 2017.
In December, HMD took over the Nokia feature phones business and struck a licensing deal that gave it sole use of the Nokia brand on all phones and tablets for the next decade.
The firm designed the Nokia 6 around the needs of the user and combines quality and in built durability to deliver a real life premium point for the highly aspirational Chinese consumer.
The phone’s body is made from a solid block of 6000 series aluminium the manufacturing process takes about 55 minutes. However, some say it looks very similar to the latest iPhone from Apple
In addition to a sleek design, the firm promises users will be able to capture the crisp details of the world around them with the 16MP phase detection auto focus rear camera and 8MP front camera.
Nokia was once the world’s dominant cellphone maker but missed the shift to smartphones and then chose Microsoft’s unpopular Windows operating system for its ‘Lumia’ range.
Nokia quit smartphones in 2014 by selling its handset activities to Microsoft to focus on mobile network equipment.
Microsoft continued selling Lumia smartphones under its own name but this year largely abandoned that business, too.
Success will require a dash for scale by stealing business from Apple, Samsung and dozens of other players in a cut throat industry.
‘Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?’ said Nummela in an interview.
The Nokia consumer brand lives on as the badge on cheaper, entry level ‘feature phones’ sold mainly in Asia, India and Eastern Europe, though Microsoft invested little to market the name in recent years.
Smartphones typically cost anywhere from ten to 30 times as much as these basic phones, which sell for as little as $20.
‘For a new entrant, having an established brand provides it with an instant on ramp,’ said mobile phone analyst Ben Wood of CCS Insight, who suggested that phone vendors with weaker brands should not take the new challenge lightly.