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Fake Ugg Boots are a growing problem, particularly through disreputable online retailers who are getting ever more sophisticated at counterfeiting the real thing.

Then, of course, there are other brands of Ugg style or ‘fashion’ Uggs, such as Emu or Bearpaw, who are not ‘fake’, but simply offer similar styles and lines. The name ‘Ugg’ used to be a generic term for the style of boots, before Deckers, who owns the Ugg name, took the term and turned it into a brand name. Emu boots were technically on the market before Uggs, so who is the fake? That’s a matter of personal opinion. Ironically, this year, Emu seem to be the hottest of all the brands!

The price check on a reputable online shoe shopping store (or visit the Ugg store) what the going rate is for genuine Uggs. Anything a lot less than that should set alarm bells ringing. Remember if it seems to good to be true, it usually is.

New Ugg Boots (less than 3 years old) should say ‘Made in China’. Not made in Australia suprising, huh? But Deckers who make them have been manufacturing in China for some time.

Check the sheepskin lining of the boot. It should be creamy yellow color (not off white) on the pale color boots, and if it’s a darker boot, it should match the boot color at the top, and be that cream color at the bottom. Give the lining a tug to check that it’s not just a lining it should be part of the boot outer (one piece, not two).
ugg bag sale Fake Ugg Boots